A Korean heritage brand, founded by Moonsun

Find strength in sensitivity.

Patented White Dandelion skincare, formulated for reactive, compromised, grown-up skin. Twelve years of research. One founder who refused to settle. Now in the United States.

Moonsun — Founder of Talitha Koum
Moonsun — Founder & Formulator
Allure Best of Beauty — 2023 & 2024 iF Design Award 2024 Red Dot Winner 2023 Dermatest Excellent Vegan Society · PETA
The Talitha Koum Difference

Skincare that earns the trust of the most reactive skin.

Built on a patented ingredient developed over twelve years. Tested on sensitive skin. Awarded by the editors who know.

01

Patented Biotechnology

HM+Barrier™

Our trademarked complex pairs White Dandelion phytoplacenta extract — protected under US Patent 11,684,564 B2 — with peach and green tea flower. Formulated to restore, not just soothe.

02

Clinically Validated

72-Hour Hydration

81% moisture improvement at 72 hours after a single application. 118% barrier water-loss recovery. Tested at the Korea Dermatology Research Institute.

03

Uncompromising Clean

14-Free, Vegan

Zero parabens, silicones, BHT, BHA, phenoxyethanol, TEA. Vegan Society certified. PETA cruelty-free. PCR-recycled packaging.


The Collection

Quietly powerful essentials.

A focused eight-piece wardrobe for the skin — Moonsun’s complete regimen, as designed.

View All Eight
Moonsun working on Talitha Koum formulations
Founder & Brand Ambassador

Moonsun made this brand for the skin she was born into.

A hereditary keloid disorder made her skin reactive and scar-prone from childhood — something she feared passing to her children. When she found that an ancient Korean herb, white dandelion, calmed what modern products could not, she began a twelve-year search to translate it into science.

“I didn’t want another product. I wanted the one I wish my mother had given me.”
Read Moonsun’s Story
The Science

Twelve years. Two patents. One radical idea.

That the most reactive skin deserves the most exacting technology.

+81%

Hydration at 72 Hours

Moisture improvement measured 72 hours after a single application of HM+Barrier™ Face Cream. Korea Dermatology Research Institute.

+118%

Barrier Recovery

Improvement in trans-epidermal water loss over 4 weeks. 100% of panelists reported a visibly strengthened barrier.

+154%

Redness Relief

Reduction in UV-induced redness at 48 hours with the Multi Balm. Clinically validated on sensitive-skin panels.

Explore HM+Barrier™
Allure Best of Beauty
Two-Year Winner · 2023 & 2024
iF Design Award
Cosmetic Packaging · 2024
Red Dot Winner
Brand & Communication · 2023
Journal & Press

In the news.

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Letters from the laboratory.

Quiet, considered notes from Moonsun — new formulations, stories from Seoul, and the occasional early-access invitation.