Past & Upcoming

Events, collaborations & press.

Four Seasons, Banyan Tree, Frieze Connect, JOOPITER × G-Dragon, Line Friends, Sephora Korea — three years of moments, in one place.

Upcoming · United States
NYC SoHo pop-up preview
Coming Soon
Fall 2026

Talitha Koum in New York — a week in SoHo.

Mercer Street · New York, NY

A seven-day residency: the full collection, an Essence Soo bar, founder Q&A sessions, and the Talitha Koum tea ritual. Press preview evening one. RSVP list opens August 2026.

Join the Waitlist
LA private activation preview
Coming Soon
Winter 2026–27

Los Angeles — a private activation on Melrose.

Melrose · Los Angeles, CA

A ten-day intimate activation with press previews, a dermatologist panel evening, and private shopping by appointment.

Join the Waitlist
Now open · Seoul
TK& flagship — Seongsu-dong, Seoul
Since September 2023
Year-round

TK& — the flagship in Seongsu-dong.

Seoul, South Korea · Open Tue–Sun, 11am–8pm KST

Part skincare studio, part gallery, part tea room. A four-story complex in Seoul's design district. The resident mascot is a family of hedgehogs. This is where Moonsun Chai still personally approves every new formulation before it ships.

Get Directions Korean Site →
2025

This year.

Frieze Connect Seoul
Sep 2025 · Art

Frieze Connect — Artist Reception & Exhibition.

Talitha Koum and Frieze Connect host an artist reception during Frieze Seoul week. Press and collectors, at the TK& flagship.

Naver News →
Beautypl Super Cosmetics Awards
Aug 2025 · Award

Beautypl Super Cosmetics Awards — No.1 Clean Beauty.

Lipcure Balm named No.1 Clean Beauty in the 2025 Beautypl Super Cosmetics Awards.

Beautypl Magazine →
Non-no Japan feature
Jul 2025 · Press (Japan)

Non-no Japan — Kanon’s Seoul Beauty Guide.

Japanese beauty editor Kanon features Talitha Koum as a must-visit Seoul-only brand in Non-no magazine’s 2025 trend guide.

Non-no Japan →
Banyan Tree Club & Spa
Jun 2025 · Hospitality

Banyan Tree Club & Spa Seoul — Sustainability Collaboration.

A sustainability-values partnership with Banyan Tree Club & Spa Seoul: signature facial and hand ritual with the HM+Barrier™ line.

Ezy Economy →
Marie Claire Korea interview
Jun 2025 · Interview

Marie Claire Korea — Founder Interview.

Marie Claire Korea sits down with Moonsun Chai for a profile on clean beauty, sensitive skin, and the Aekyung Group background.

Marie Claire Korea →
Kurly Beauty Festa
Oct 2025 · Trade

Kurly Beauty Festa 2025 — Hero Product Experience Zone.

An experience zone for the brand’s hero products at Market Kurly’s flagship beauty festival.

Naver News →
2024

The year of collaborations.

Four Seasons Hotel Seoul
May 2024 · Hospitality

Four Seasons Hotel Seoul — K-Wellness Package.

Four Seasons Hotel Seoul debuts a K-Wellness guest package in collaboration with Talitha Koum — in-room Essence Soo, a hand balm welcome ritual, and a concierge tea service.

Maeil Economy →
JOOPITER × G-Dragon private party at TK&
Sep 2024 · Art

JOOPITER × G-Dragon — Private Opening Party.

A private party hosted by Talitha Koum celebrating the JOOPITER’s G-Dragon exhibition opening. JOOPITER bag + Lipcure Balm collab set released alongside.

Fashion Seoul →
HYUNYE artist collaboration
Oct 2024 · Artist Collab

Talitha Koum × HYUNYE (현예슬) — Bag & Lip Set.

A collaboration with Korean artist HYUNYE: a co-designed bag with a graphic drawn left-handed. Two Lipcure Balm editions paired with the bag.

GP Korea →
The Oh's Poom Christmas pop-up
Dec 2024 · Pop-Up

Talitha Koum × The Oh’s Poom — Christmas Pop-Up.

A Christmas-themed pop-up store co-hosted with The Oh’s Poom — limited holiday gift sets, handmade wrapping, and a tasting corner.

Newstap →
Pharrell Williams Dinner at TK&
Sep 2024 · Celebrity

Pharrell Williams Dinner at TK&.

An intimate Frieze-week dinner hosted by Talitha Koum for Pharrell Williams at the brand’s Seongsu-dong atelier — alongside artists, editors, and the JOOPITER exhibition preview.

Private event · Sept 2024
Artist Collabs — Daria Song, Andrea Garland, Yun So-Hyun
Ongoing · Artist Collabs

Daria Song · Andrea Garland · Yun So-Hyun.

Curated co-creations with Korean and international artists. Daria Song (illustrator), Andrea Garland (vintage-locket pill case artist), Yun So-Hyun (sculptural jewelry) — each released a limited-edition with Talitha Koum.

TK& gallery program
Sushi Master Jihoon Choi hand wash + balm
Dec 2024 · Chef Collab

Sushi Master Jihoon Choi × Talitha Koum — Fragrance-Free Hand Duo.

A co-developed hand wash and hand balm with Michelin-trained sushi master Jihoon Choi — fragrance-free, kitchen-safe, moisture-enhanced.

Korea Duty Free News →
Line Friends × minini collab
Feb 2025 · Character Collab

Talitha Koum × Line Friends minini — Renini Edition.

A special “Renini × Talitha Koum” Lipcure Balm edition with Line Friends minini characters, plus a launch pop-up celebrating the release.

Tenant News →
Toudou Chocolate Valentine pop-up
Feb 2024 · Pop-Up

Talitha Koum × Toudou Chocolate — Valentine’s Garosu-gil.

A Valentine’s Day pop-up on Garosu-gil co-hosted with artisanal Korean chocolatier Toudou — handmade chocolate paired with the Lipcure Balm Love Edition.

Maeil Economy →
Cheongdam Boon the Shop pop-up
Apr 2024 · Retail Pop-Up

Boon the Shop Cheongdam — White Dandelion Theme.

A white-dandelion-themed pop-up at Cheongdam Boon the Shop, Seoul’s most influential luxury multi-brand destination.

Maeil Economy →
Karymarket Sinsa pop-up
Nov 2024 · Pop-Up

KARYMARKET Sinsa — Exclusive Pop-Up Store.

An exclusive pop-up at KARYMARKET’s Sinsa branch — a full-collection experience for the fashion-district clientele.

Tenant News →
Seongsu pop-up
Jul 2024 · Pop-Up

Seongsu-dong — Neighborhood Pop-Up.

A neighborhood pop-up in Seongsu-dong — a homecoming to the district where TK& flagship opened in 2023.

Wolyo News →
Shin Yubin brand ambassador
Oct 2023 & Aug 2024 · Ambassador

Shin Yubin — Korea’s Ping-Pong Prodigy.

Olympic table-tennis star Shin Yubin joins as Talitha Koum brand ambassador, with fan photo events through the 2024 season.

Sports Chosun →
Michigan Governor visit
Mar 2024 · Diplomatic

Michigan Governor Visits Talitha Koum.

US Michigan state Governor Gretchen Whitmer visits the Talitha Koum flagship during an official Korea trip — K-vegan-beauty diplomacy.

Cosmorning →
2023

The awards year.

TK& flagship opening
Sep 2023 · Opening

TK& Flagship — Seongsu-dong Opens.

The brand’s four-story flagship opens in Seoul’s Seongsu design district. Part skincare studio, part gallery, part tea room.

Cos-In →
Allure Best of Beauty 2023
Nov 2023 · Award

Allure Korea Best of Beauty — Lip Balm Winner.

Lipcure Balm wins Allure Korea Best of Beauty in the lip-balm category.

Art Korea TV →
Red Dot Design Award
Aug 2023 · Award

Red Dot Design Award — Packaging Design.

The signature-line carton system wins the Red Dot Design Award in the Packaging Design category.

Maeil Economy →
Sephora Korea placement
May 2023 · Retail

Sephora Korea — All Stores.

Premium vegan beauty brand Talitha Koum enters every Sephora store in Korea.

Cos-In →
White Dandelion Patent
Jul 2023 · IP

White Dandelion Phytoplacenta — Patent Granted.

Korea Patent (10-2552616) + US Patent (11,684,564 B2) granted for the Taraxacum Coreanum Phytoplacenta Culture Extract.

Zum News →
Allure Korea founder interview
Aug 2023 · Interview

Allure Korea — “Finding Strength in Sensitivity.”

An in-depth profile of founder Chae Moon-Sun in Allure Korea — on keloid skin, twelve years of research, and the Aekyung family legacy.

Allure Korea →

This is the highlight reel. The full PR archive runs to 50+ press citations — editors wanting specifics, email press@talithakoum.com.

From the Feed

Stories from the studio.

A 16-month look at the brand — flagship moments, founder’s March cover, the Cushion launch, Frieze Seoul, sunscreen for the whole family. Live, and updated weekly, on @talithakoum_official.

Founder Moonsun Chai — cover of Monthly People.
March 13, 2026 · @talithakoum_official

Founder Moonsun Chai — cover of Monthly People.

March 2026 issue. Cover feature on completing the power of nature through science — building a new standard for sensitive skin. "Find strength in sensitivity."

View on Instagram →
White Dandelion Seamless Cushion — 547 days in the making.
April 7, 2026 · @talithakoum_official

White Dandelion Seamless Cushion — 547 days in the making.

After eighteen months of formulation, Talitha Koum's first complexion piece launches. Vegan-derma technology meeting seamless skin-finish. With elegance_choi.

View on Instagram →
Shade guide: four tones, designed for under-served skin.
April 13, 2026 · @talithakoum_official

Shade guide: four tones, designed for under-served skin.

11 Crystal White, 19 Ivory Dream, 21 Nude Glow, 23 Sunlit Beige. One layer for natural skin, two for refined finish, three for full coverage.

View on Instagram →
Frieze Seoul × Talitha Koum — artist reception at TK&.
August 29, 2025 · @talithakoum_official

Frieze Seoul × Talitha Koum — artist reception at TK&.

During Frieze Seoul week, Talitha Koum and Frieze Connect hosted an artist reception and exhibition at the flagship — with collectors and press.

View on Instagram →
To Go Essence Sunscreen — family-safe, every day.
June 20, 2025 · @talithakoum_official

To Go Essence Sunscreen — family-safe, every day.

A daily sunscreen formulated for sensitive skin from age 4 up. Reef-safe filters, fragrance-free, broad-spectrum. The whole family on one tube.

View on Instagram →
Allure Korea + Singer Dalhae × Lipcure Balm.
April 28, 2025 · @talithakoum_official

Allure Korea + Singer Dalhae × Lipcure Balm.

The patent-protected Lipcure Balm featured in Allure Korea — alongside founder's artist alter-ego Dalhae and her single 'White Dandelion'.

View on Instagram →
Inside TK& Seongsu — the flagship as living atelier.
January 20, 2025 · @talithakoum_official

Inside TK& Seongsu — the flagship as living atelier.

Editorial walkthrough of the Seongsu cultural space: dawn yoga ritual, midday singing-bowl meditation, hedgehog mascots, and the year's collaboration calendar.

View on Instagram →
LINE FRIENDS minini × Lipcure pop-up.
January 30, 2026 · @talithakoum_official

LINE FRIENDS minini × Lipcure pop-up.

Talitha Koum × LINE FRIENDS minini Special Edition — commemorative pop-up stores opened to celebrate the launch.

View on Instagram →
Singer Dalhae — the founder's artist chapter.
November 29, 2025 · @talithakoum_official

Singer Dalhae — the founder's artist chapter.

Founder Moonsun Chai also performs as artist 'Dalhae' (달해). Single album 'White Dandelion' — the same flower that powers our patented complex.

View on Instagram →
See the full feed →
On TikTok

Quick takes from the studio.

Daily product moments, behind-the-scenes from Seongsu, and the launches that landed first on @talithakoum_us.

TikTok video
2025-09-24 After a long day under the sun, sunscreen alone isn’t enough. Give your skin the recovery it dese…
TikTok video
2025-09-21 S.O.S: if your lips are super dry too, this lip cure balm will help you restore your lips! Conte…
TikTok video
2025-09-20 Come open with us our Hand Care duo gift box 💝
TikTok video
2025-09-19 POV: green is your favorite color just like our White Dandelion Essence 💚 Now available on TikTok…
TikTok video
2025-09-19 Meet your new lip essential 💋✨ 🌱 100% vegan & gentle 💧 Deep moisture day + night 😌 Doubles as an …
TikTok video
2025-09-16 Soft lips, all season long 💋✨ Talitha Koum LipCure Balm, your new everyday essential. Now availa…
TikTok video
2025-09-16 Sharing a few snaps from our Talitha Koum summer shoot ☀️✨ Fresh vibes, light tones, and all the …
TikTok video
2025-09-14 From dry & sensitive lips to hydrated and smooth in just ONE week 💧✨ Are you ready to take the 7-…
Follow on TikTok →
Brand Archive

The Seoul story, in pictures.

Three years of product stills, editorial, collaborations, and activations. Tap any image to see more on @talithakoum_official.

Follow the story

Real-time updates.

Pop-up dates, behind-the-scenes from the lab, and new collab launches — first on Instagram and TikTok.

Instagram → TikTok → Korean Site →
The List

Be the first to know when we’re in your city.

Pop-up dates, private preview invitations, and the occasional early-access drop.